Kendrick Lamar‘s Drake diss track has caused a massive spike in interest for the Toronto restaurant New Ho King.
In Lamar’s song ‘Euphoria’, the ‘Humble’ artist raps in a Toronto accent and name-checks the Chinese restaurant towards the end of the second verse saying: ‘I be at New Ho King eatinâ fried rice with a dip sauce and a blammy’.
The restaurant is located on Spadina Avenue in Toronto. After the release of ‘Euphoria’, New Ho King has received a plethora of five-star reviews on Google, with the majority referencing Lamar and the track. “Truly euphoric meal,” read one review left by a user while another wrote: “That fried rice with the dip sauce is the way to go. All my crodies love it.”
It currently has a 4.0 star rating on Google. Speaking to local TV station CityNews, Johnny Lu â the owner of New Ho King â expressed his gratitude for the mention in the song and called Lamar a “Good guy”.
Elsewhere, it was revealed that Lamar included a sample of a reversed Richard Pryor line from âThe Wizâ in ‘Euphoria’.
The jumbled audio in the intro of the six-minute-long track is actually dialogue from the 1978 film The Wiz that had been reversed.
Shortly after the track’s release, fans clipped the beginning audio and played it backwards to find that the first line: âeurt si em tuoba yas yeht gnihtyrevEâ happens to be a line from the iconic film in which Richard Pryor â who portrayed The Wiz â says: âEverything they say about me is true.â
Pryorâs line in the film is taken from a scene in which his character is exposed as Herman Smith, a washed-up politician from Atlantic City. He admits to being Smith and says:Â âEverything they say about me is true. Iâm a phony.â
Fans have also speculated that Lamarâs inclusion of The Wiz is in connection to his verse on Future and Metro Boominâs âLike Thatâ which was released last month.
In the track, the âHumbleâ rapper comparing his work and contributions to that of the late Prince. âPrince outlived Mike Jackâ N****,â Drake had compared himself to Michael Jackson on his J. Cole collab âFirst Person Shooterâ. Jackson was featured in The Wiz, portraying the Scarecrow.
Cole later responded with his own diss, â7 Minute Drillâ, but he later apologised for it and pulled it from streaming.
Drakeâs own response came in the form of âPush Upsâ and âTaylor Made Freestyleâ but landed in hot water after he used AI to emulate Tupac Shakurâs vocals, leading to the late rapperâs estate threatening legal action. He subsequently removed the track from streaming.
Despite Drake claiming that his rival had ânothing to dropâ in response, Lamar has fired back with âEuphoriaâ, addressing him directly for the first time.
Other musicians have since waded into the debate: Kanye West dropped his own remix of âLike Thatâ, comedian Munya Chawawa released his own parody Lamar diss track and George The Poet called Lamar âa non-revolutionary cosplaying as a revolutionaryâ.
In other news, Drake recently replied to âEuphoriaâ on his Instagram stories. The âKnow Yourselfâ rapper seemed to mock Lamarâs lyrics: âIâm the biggest hater / I hate the way that you walk, the way that you talk, I hate the way that you dress / I hate the way that you sneak diss, if I catch flight, itâs gonâ be directâ with a scene from cult romcom 10 Things I Hate About You.