With July 7th just days away, Taylor Swift has already started to climb up the trending news charts. While the 14-time Grammy winner is responsible for several trends online, this one seems to be a peculiar one, specifically dedicated to couples. With more and more creators making content around the said craze, many have come out to inquire about the origins of the July 7th trend.
So, here’s everything you need to know regarding the ‘July 7th Taylor Swift’ trend that has taken over the internet in recent times.
Why is ‘July 7th Taylor Swift’ trending?
The July 7th frenzy, involving the “Cruel Summer” singer, has to do with the reprised version of her Speak Now album that she released in 2023.
Titled Speak Now (Taylor’s Version), this was the third re-recorded album that Taylor Swift released. It followed her dispute with renowned record executive Scooter Braun over the rights to the master recordings of her first six studio albums. Notably, the album also contained Swift’s hit single, “Mine,” which has since become one of her most popular songs.
Another important thing to note is that Swift premiered the said album, as well as the song, on July 7th, 2023. Fans of the beloved musician have since started a trend of using this tune to dedicate to their partners on the aforementioned day. In accordance, Taylor Swift listeners have once again revived the craze of creating videos of reminding their better halves to post their girlfriends/boyfriends on July 7th, with “Mine” playing in the background.
For instance, a popular TikTok creator, @itssshai7, shared a post tuned to Swift’s song a few days ago, which contained a message for her partner. It read, “This is a reminder to all boyfriends (mine) that on July 7th, it is the law to post your girlfriend (me) to this song. Don’t be a criminal.”