Brand New Day’ $35M, ‘Insidious 6’ $23M Opening

FRIDAY AFTERNOON UPDATE: This weekend belongs to Sony, or at least the top two spots at the box office do, with Marvel Studios’ Spider-Man: Brand New Day‘s fourth frame of $35 million at 4,006 sites and Blumhouse/Atomic Monster/Stage 6’s Insidious: Out of the Further opening to $23M at 3,303 theaters.

Both are coming in at $10M apiece Friday (including previews for Out of the Further).

Running cume by Sunday for Brand New Day, Destin Daniel Cretton and Zendaya’s highest-grossing movie ever, is $845.4M as it inches up to overtaking Avengers: Endgame‘s $858.3M and the second highest-grossing movie ever at the domestic B.O. (Remember though, that Russo Brothers title is getting a reissue in September). Endgame at $2.7 billion worldwide remains Tom Holland’s top-grossing movie.

What a difference a year makes: A year ago, Sony had the adult-skewing Darren Aronofsky caper Caught Stealing, which unfortunately didn’t find an audience. It had a lofty cost around $65M before P&A and opened to $7.8M; it died at $19M stateside and $33.2M global.

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When it comes to the PG-13 Insidious 6, it’s the fifth time the franchise has opened to north of $20M. Muy bien. The only movie in the bunch to open at less than $20M was the original 2010 title, which began with $13.2M stateside. Pre-release social media metrics were great on Insidious 6 with a social media universe at 282.2M across TikTok, Facebook, Instagram, X and YouTube. That’s higher than 2023’s Insidious: Red Door, which counted north of 182M followers before its North American opening. Out of the Further‘s social media universe is also ahead of Sony’s January horror release 28 Years Later: The Bone Temple (195M followers).

Universal’s The Odyssey doesn’t need any blessings from the gods, just from Imax, as it’s holding in with a $17.7M sixth frame at 3,091 screens, down 25%, with a running total by Sunday of $537.2M. As we have reporting, Odyssey and Brand New Day are splitting Imax, while PLFs are between Insidious 6 and Spidey.

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Fourth for the weekend is going to the second frame of Paramount/Spin Master’s PAW Patrol: The Dino Movie at 3,609 sites with $2.45M today, $9.25M 3-day, -55%, and a running cume of $35.5M.

Fifth is still too close to call. We have the second weekend of Warner Bros/Bad Robot’s The End of Oak Street at 3,478 sites with $2.3M today, $8M 3-day, -62%, and a running cume of $36.9M.

Then there’s Lionsgate’s Jason Statham R-rated movie Mutiny at 2,703 theaters with a $3M first Friday (including those $700,000 previews) and $7M-$9M. My sources tell me that Lionsgate took U.S. for around $15M before P&A. The movie’s start is above Statham’s early 2026 title Shelter, which bowed to $5.5M, and just ahead of Crank 2‘s $6.9M opening in 2009.

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Black Bear’s R-rated Spa Weekend at 2,009 theaters is seeing $1M today with an eye at a $3M opening.

PREVIOUSLY, FRIDAY AM: Sony/Blumhouse Atomic Monster/Stage 6 Films’ Insidious: Out of the Further made $3 million in previews Thursday, a figure that’s under the $5M previews of the franchise’s previous chapter, Insidious: Red Door, which did $5M and posted a $33M opening weekend in July 2023. Previews began at 2 p.m.

The outlook for the weekend, as we told you in what’s expected to be a one-two punch from Sony, is $23M-$27M at 3,303 theaters. The Culver City lot also has the fourth weekend of Spider-Man: Brand New Day. which is expected to do around $35M and take the No. 1 spot in the charts again.

The Tom Holland-Zendaya Spidey movie ended its third week with $100.1M at 4,539 theaters, which is more than Avengers: Endgame‘s third week ($80.9M) but behind Star Wars: Force Awakens’ third week ($118.4M). Running cume for Brand New Day is $815.9M.

Out of the Further‘s less-than-franchise-record start is to be expected: The Jacob Chase-directed and -written feature is a spinoff, with the only core series thespian in the pic being Lin Shaye. Pic follows Gemma, a young mother raising her daughter in the house she grew up in, who discovers she can travel into The Further, where she possesses an ability to bring what lives there back to the real world. Critics aren’t wild that they sat through Out of the Further at 58% Rotten on Rotten Tomatoes; no audience score yet. Note that’s better than previous chapter, Red Door, at 40%. The best reviews for an Insidious movie goes to the first one in 2010 at 60% fresh.

Lionsgate’s Jason Statham-starring R-rated feature Mutiny did $700,000 in previews that began at 5 p.m. Thursday. The pic is directed by Plane filmmaker Jean-François Richet, who delivered Lionsgate that Gerard Butler cash cow: that 2023 pic opened to $10.2M, ended its domestic run at $32.1M and made $74.5M worldwide. Weekend estimate for Muntiny is in the single-digit millions at 2,703 theaters. Critics wanted to throw a mutiny at the theater while watching the movie with a 48% Rotten Tomatoes grade. No audience score yet.

Statham’s previous movie from Black Bear, Shelter, had better reviews at 64% fresh but opened to $5.5M domestic, legged out to $12.8M with better prospects abroad with a $54.5M global haul.

Also opening frame is Vertical’s The Magic Faraway Tree at 1,611 theaters, and Black Bear’s R-rated female comedy Spa Weekend at 2,009 sites, both expected to be in the low single-digit millions.

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