The Bachelor Nation star to Influencer pipeline is real! After appearing on one of the franchise’s shows, many contestants go on to have successful influencer careers. Some have used their platform to launch businesses, sell books, or score some lucrative brand deals. Naturally, some contestants are more successful than others.
Here are the Bachelor Nation stars with the biggest social media followings:
Hannah Brown-2.7 Million Followers
Hannah Brown became a Bachelor Nation fan favorite during Colton Underwood’s season of The Bachelor.
The Southern Belle was initially a polarizing figure on the show, mostly due to her rivalry with Caelynn Miller-Keyes, with whom she had previously competed with in pageants. However, as the season progressed, fans became endeared to Hannah, finding her quirks charming rather than off-putting. Her struggle with wanting to be perfect resonated with a lot of young viewers and she became a serious contender for The Bachelorette.
Her fanbase only grew during her season of The Bachelorette. They cheered when she finally sent home villain Luke P. and shed tears when she turned down Tyler Cameron in the finale.
Since leaving the franchise, she has gone on to publish 3 books. She released her first book titled, “God Bless This Mess: Learning to Live and Love Through Life’s Best (and Worst) Moments” in 2021. She also has a podcast called High Vibrations.
She is the most followed person in Bachelor Nation.
JoJo Fletcher-2.6 Million Followers
Fans first met Joelle “JoJo” Fletcher on Ben Higgins’ season of The Bachelor in 2016. She and Ben had a clear connection and many fans predicted she would be the winner. But in the end, Ben proposed to Lauren Bushnell, despite telling JoJo he loved her. Brutal.
Fans were delighted when JoJo was chosen to be the Bachelorette. She was a great lead. She accepted a proposal from former NFL quarterback Jordan Rodgers in the finale and the two are still together today. How sweet!
She is the second most followed star in Bachelor Nation.
Tyler Cameron-2.2 Million Followers
Tyler was the breakout star of Hannah’s season of The Bachelorette. He was basically every girl’s TV crush in the spring of 2019. After appearing on the show, the Florida native has managed to stay relevant and has used his platform to start businesses and advocate for important causes. He works closely with ABC Food Tours, an organization that provides meals to schools in need in New York City.
He is the third most followed star in Bachelor Nation.
Kaitlyn Bristowe-1.9 Million Followers
Former Bachelorette Kaitlyn Bristowe is sometimes referred to as the “first influencer” in Bachelor Nation.
Her season was controversial and she took a lot of heat for sleeping with contestant Nick Viall before Fantasy Suite week. Despite the criticism, Kaitlyn managed to create a successful brand after starring on the show. She is the host of the chart-topping podcast Off the Vine and created a wine label called Spade & Sparrows. She also took home the Dancing with the Stars Mirrorball trophy in 2020.
Tayshia Adams-1.4 Million Followers
Tayshia Adams captured fans’ hearts during her season of The Bachelorette. She was always a lovable figure in the franchise but we got to know her more deeply during her solo season. She developed a dedicated fanbase that has helped her become a true businesswoman. From running the New York City marathon to becoming a usual at fashion events, she is still killing the game.
She is the fifth most followed person in Bachelor Nation.
Colton Underwood-1.8 Million Followers
Colton made history when he publicly came out as gay in April 2021. The football star had previously been involved in a controversy surrounding his breakup with Cassie Randolph. He’s expressed regret for how he handled the breakup and has managed to reinvent himself.
He is the sixth most followed person in Bachelor Nation.
Hannah Godwin-1.5 Million Followers
Fans met Hannah Godwin on Colton’s season of The Bachelor. She was sweet, unproblematic, and drop-dead gorgeous. After the show, she joined the cast of Bachelor in Paradise where she met her husband, Dylan Barbour. Since leaving the franchise, she has remained in the public eye, successfully turning her reality TV career into a modeling career. She also founded a photo editing app called Setty that landed her a feature in Forbes in February 2024.
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