EXCLUSIVE: Disregard any funk that’s going on at the box office, for Sony/Marvel Studios’ Spider-Man: Brand New Day is arriving to save the day on July 31 with three-week tracking projections indicating a $180M-$190M start.
If those numbers stick, Brand New Day would rep the second-biggest opening of the franchise behind 2021’s Spider-Man: No Way Home ($260.1M, the second-biggest domestic opening ever behind Disney/Marvel Studios’ Avengers: Endgame‘s $357.1M all-time record debut) and the biggest opening stateside of 2026 to date, ahead of Disney/Pixar’s Toy Story 5 ($159.6M).
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Currently, Spider-Man: Brand New Day is behind No Way Home in advance ticket sales, and that’s not a bad thing. Brand New Day, as we first told you lasat month, posted the best first-day presales ever since No Way Home five years ago.
Remember, Brand New Day won’t have Imax as those auditoriums are committed to Universal’s Christopher Nolan epic The Odyssey in a three-week booking. However, the Destin Daniel Cretton-directed Spidey sequel will have all the superpowers of PLFs.
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First choice overall is currently behind Spider-Man: No Way Home but ahead of such Marvel pics as 2024’sDeadpool & Wolverine ($211.4M), 2022’s Doctor Strange in the Multiverse of Madness ($187.4M opening), last year’s The Fantastic Four: First Steps ($117.6M) and even Sony/Marvel Studios 2019 blockbuster Spider-Man: Far From Home ($92.6M 3-day). The under-25 guy demo is huge for Brand New Day, well ahead of all those movies including No Way Home.
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